www.joebloggs.xxx - how's that for a personal website?This may not be the core market for this new web extension though, as those little x'es aren't kisses but tell you the content is x-rated.
This means only those in certain industries will be given the option to use the extension. Now as the Internet Corporation for Assigned Names and Numbers (ICANN) has finally approved the .xxx extension, it will be given to the "adult entertainment industry" only.
So that's porn - which should make it clearer to see what's what on the internet. And with this great suffix also comes responsibilities - those using .xxx will have to meet certain standards.
The approval was delayed because the Bush administration (and US Christian groups) was against .xxx - but isn't it better to have these sites clearly labelled? The International Foundation for Online Resposibility (IFFOR) will regulate .xxx, making sure the sites do what they are supposed to do to combat child pornography. They also have to conform to best practice to prevent children from seeing the sites.
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